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Get to know our experts
Munib Karavdic | Leadership
Munib is an award-winning marketing and design professional with over 30 years’ experience applying innovation methodologies and human-centred design to create long-term impact for organisations. He has helped to shift the innovation culture at more than one ASX 20 company. In addition to consulting for businesses, Munib is Conjoint Professor in Design and Innovation at AGSM/UNSW. There, Munib is involved in research and supports MBA students with insights and practical expertise from his industry work. His subject, Design Thinking, is taught in the executive MBA program and Intrapreneurship at MBAX. The combination of theory and insights from practical application account for the subject’s popularity and 92 percent satisfaction rate.
Mike Jennings | Design Director
Mike’s background is in mechanical engineering, a discipline that honed his analytical and systems thinking mindset. As a design leader, he adds a layer of curiosity to shape and realise human-centred solutions in complex contexts, whether the complexity is in the nature of the client or where the solution is needed. Mike has worked for global giants, governments and non-profits in locations ranging from the centre of Melbourne to remote and hard-to-access locations. Mike’s exposure to so many different organisations and challenges is an immeasurable asset in service design.
Tom Kerr | Design Lead
Tom Kerr has led high-profile projects that relied on human-centred design methodology to uncover opportunities and solve complex challenges for governments and large organisations. The work done by teams led by Tom has been presented to global decision makers and changed the way government departments work. For Tom, stories are everything — understanding stories and their context gives you everything you need to design the tools that make things better.
Will Farrier | Senior Designer
Will Farrier has designed for healthcare, aged care, financial services, insurance and start-ups, including helping to build the global ethical fashion platform Good On You. At WAVE, Will uses his skills as a facilitator, researcher and designer to help clients tackle big challenges by thinking differently.
Daniel Ieraci | Senior Designer
Daniel has worked in Singapore, Malaysia, Myanmar, San Francisco, Rome and London, experiencing a wide range of cultures and sectors. He has helped create new ventures, digital products, large-scale service innovations and internal policies. Daniel’s North Star in every domain is his passion for addressing important problems in meaningful ways by finding the human insights that lead to inspiring solutions.
India Read | Designer
India is a service designer with a track record of delivering contextually informed and rigorously researched human-centred outcomes. She is also known to clients through our Opportunity Accelerator training program. India started her career in communications and brand strategy by asking how you get other people to listen and engage, how you learn to speak their language. That’s one part of India’s background that makes her perfect to lead the Opportunity Accelerator. Also, she has multiple degrees in design strategy and innovation and knows how to bring out others’ love of learning.
Mackenzie Campbell | Designer
Mackenzie is a curious human who is passionate about using the participatory power of design to reimagine services and the way we deliver them. With a background in the strategic side of federal government, he is always looking for new ways to put the community at the forefront of decision-making.
Patrick Soulsby | Designer
Patrick is passionate about using human-centred design to help individuals, communities and organisations connect and understand their needs and problems so that they can achieve their goals in meaningful ways. He believes in the power of design to develop solutions that help others lead better lives.
Madison Nguyen | Designer
Madison is a designer with a compelling drive for creating innovative, desirable, and efficient user experiences that are grounded in rigorously-researched data. As a UX designer and Service designer, Madison has worked across a range of industries, including financial services, media, and the energy sector.