Our team is an extension of your team

Get to know our experts

Munib Karavdic | Leadership

Munib is an award-winning marketing and design professional with over 30 years’ experience applying innovation methodologies and human-centred design to create long-term impact for organisations. He has helped to shift the innovation culture at more than one ASX 20 company. In addition to consulting for businesses, Munib is Conjoint Professor in Design and Innovation at AGSM/UNSW. There, Munib is involved in research and supports MBA students with insights and practical expertise from his industry work. His subject, Design Thinking, is taught in the executive MBA program and Intrapreneurship at MBAX. The combination of theory and insights from practical application account for the subject’s popularity and 92 percent satisfaction rate.

Get in touch: munib@wave.design

Norman Azabagic | Strategy

Norman is a business strategist with more than 20 years’ experience bringing strategy and design together for businesses and other organisations, including IBMX, Accenture, Westpac and AMP. He has launched award-winning new business models, products and propositions. Norman is finishing a PhD and lectures at the University of Melbourne in entrepreneurship and innovation. He has also taught in RMIT’s MBA program for Design Thinking for Business. He has published academic research on exactly the type of work he does for WAVE clients: combining business strategy with design-based methods in developing innovations and capabilities.

Get in touch: norman@wave.design

Joona Puhakka | Digital

From a three-time Olympic athlete to a sought-after international leader in the digital innovation industry, Joona Puhakka is the go-to person when businesses seek to make sure the solutions they innovate will work with their infrastructure. Joona’s mission is to ensure that companies invest their time and resources only in the possible. That way, great ideas become realities, not just project files in a forgotten shared drive.

Get in touch: joona@wave.design

Mike Jennings | Design Lead

Mike’s background is in mechanical engineering, a discipline that honed his analytical and systems thinking mindset. As a design leader, he adds a layer of curiosity to shape and realise human-centred solutions in complex contexts, whether the complexity is in the nature of the client or where the solution is needed. Mike has worked for global giants, governments and non-profits in locations ranging from the centre of Melbourne to remote and hard-to-access locations. Mike’s exposure to so many different organisations and challenges is an immeasurable asset in service design.

Get in touch: mike@wave.design

Shan Alice | Marketing + Communications

Shannon has worked nationally and internationally to improve visual communications with a broad range of brands across education, consultancy, performance automotive, and tech. She has a deep understanding of marketing and understands the importance of empathy-driven communication to create strong brands. You can’t innovate if you can’t communicate, which makes Shannon’s creativity and her facility with visual language essential to the work we do at WAVE.

Get in touch: shannon@wave.design

Tom Kerr | Design Lead

Tom Kerr has led high-profile projects that relied on human-centred design methodology to uncover opportunities and solve complex challenges for governments and large organisations. The work done by teams led by Tom has been presented to global decision makers and changed the way government departments work. For Tom, stories are everything — understanding stories and their context gives you everything you need to design the tools that make things better.

Get in touch: thomas@wave.design

Will Farrier | Senior Designer

Will Farrier has designed for healthcare, aged care, financial services, insurance and start-ups, including helping to build the global ethical fashion platform Good On You. At WAVE, Will uses his skills as a facilitator, researcher and designer to help clients tackle big challenges by thinking differently.

Get in touch: will@wave.design

Daniel Ieraci | Senior Designer

Daniel has worked in Singapore, Malaysia, Myanmar, San Francisco, Rome and London, experiencing a wide range of cultures and sectors. He has helped create new ventures, digital products, large-scale service innovations and internal policies. Daniel’s North Star in every domain is his passion for addressing important problems in meaningful ways by finding the human insights that lead to inspiring solutions.

Get in touch: daniel@wave.design

India Read | Designer

India is a service designer with a track record of delivering contextually informed and rigorously researched human-centred outcomes. She is also known to clients through our Opportunity Accelerator training program. India started her career in communications and brand strategy by asking how you get other people to listen and engage, how you learn to speak their language. That’s one part of India’s background that makes her perfect to lead the Opportunity Accelerator. Also, she has multiple degrees in design strategy and innovation and knows how to bring out others’ love of learning.

Get in touch: india@wave.design

Mackenzie Campbell | Designer

Mackenzie is a curious human who is passionate about using the participatory power of design to reimagine services and the way we deliver them. With a background in the strategic side of federal government, he is always looking for new ways to put the community at the forefront of decision-making.

Get in touch: mackenzie@wave.design

Patrick Soulsby | Designer

Patrick is passionate about using human-centred design to help individuals, communities and organisations connect and understand their needs and problems so that they can achieve their goals in meaningful ways. He believes in the power of design to develop solutions that help others lead better lives.

Get in touch: patrick@wave.design

Sarah Cave | Design Lead

Sarah has been applying a strategic, human-centred approach to designing compelling services, products and experiences for over 20 years. She has delivered business outcomes through design for major corporates and high growth startups in Australia and abroad; both client-side and as a consultant. Her experience spans private and public sectors. An entrepreneur at heart, Sarah has founded her own ventures too. She gets a kick out of understanding people's needs and behaviours, and leading others to innovate and design in ways that delight customers and deliver tangible business results. 

Get in touch: sarah@wave.design

Driving solutions. With you and your customers.